Published Authors
Tourist Destination Choices: Motivational Factors Among Social Science Students' Associations At Knust
Understanding relationships between future behavioral intentions and its antecedents allow tourism operators to manipulate their tourism product offers to optimize customer satisfaction, and improve marketing efforts. Um and Crompton’s (1990) model of travel destination choice process was adopted as a conceptual framework to assess the various motivational factors influencing destination choices of student associations within the Faculty of Social Sciences
E-commerce: An Opportunity For Hospitality Industry Growth. Case Study Of Hotels In Accra
E-Commerce and various internet-based platforms has become one of the major tools for promoting and improving sales in the hotel businesses of today. With a rapidly increasing population of internet users coupled with changing trends in information sources for hospitality customers, the study seeks to explore the opportunities made available by e-commerce for the growth of the hospitality industry.
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